5 ms·
What did Starbucks do that McDonalds hadn't been doing for decades already?
by rhizome 7y ago
What did Starbucks do that McDonalds hadn't been doing for decades already?
- mumblemumble 7y agoComfortable seating.
- edoceo 7y ago$6 for a cup of mostly water.
- bryanrasmussen 7y agoNot burn their customers so badly they were put in the hospital.
- rhizome 7y agoYou still believe that take on the story?
- amanaplanacanal 7y agoAbsolutely
- rhizome 7y agoOK that's weird. I was wrong to dispute it, but I think the story has gone around and around on my radar so many times that I was confused as to which was the right story. Kind of an "eggs are bad" "eggs are good" depending on which decade you're talking about. Mea culpa!
- dboreham 7y agoMake drinkable coffee? Starbucks success imho was due to their having a sufficiently well controlled process to make a consistently decent (if not excellent) cup of coffee in _all_ their stores. Their competitors are all over the place in both the time and location axes.
- rhizome 7y agoThe question remains...
- 908B64B197 7y agoThey were the first to bring espresso and espresso drinks to a lot of locations. Plus their coffee, while not the greatest, is pretty standard across locations and is a "predictable" product. That and the interior of the stores are typically more appealing than McDonalds.