It's memetics. "DRY" is catchy, easy to talk about, easily verbed as a recommendation, seems like a good idea, and seems to be recommended by people who know w

It's memetics. "DRY" is catchy, easy to talk about, easily verbed as a recommendation, seems like a good idea, and seems to be recommended by people who know what they're doing. The problem is that it seems self explanatory, so no one discusses the definition. At the same time, the more obvious definition isn't the right one. As a counter-meme, I have been proposing we refer to overaggressive syntactic deduplication as "Huffman coding".