Ask HN: Can we please tone down all the Apple vs. Google vs. MSFT flamewars?

Nearly every article that's even tangentially related to Apple/Google/MSFT/Palm etc. the discussion inevitably devolves into the same Apple is evil! Google is innocent! Apple is the best company that's ever existed! MSFT is the devil!! I feel like HN of all communities should be a bit more mature about their feelings towards corporate entities. They're not your friends, allies, family, or anything other than a corporation that seeks to make a profit for its shareholders. Recently however, the fervor on both sides has really become... unproductive. You can't even discuss something rationally without the hyperbolic zealots coming out for/against these companies. So... can we please just tone it down and take a deep breath? PS. Sorry to be all preachy about this, but I'm seeing a ton of informative comments get downvoted just because they dare to disagree with the popular opinion and a lot of non-informative pandering comments get upvoted.