It will start making sense when Google stops shelling out a comparatively-high level of free credits for every new deal. They’re subsidizing their own users to

It will start making sense when Google stops shelling out a comparatively-high level of free credits for every new deal. They’re subsidizing their own users to game market share numbers, and at some point the funding to do this will have slow (unless they find out that it actually converts evals to year over year clients).