"ot of effort required to sell things directly to the customer" I think its a misconception that having an app on the app store is automatic success. The diff

"ot of effort required to sell things directly to the customer" I think its a misconception that having an app on the app store is automatic success. The difference is that if you app doesn't go viral (or apple never puts your product in a curated list) on the app store, then what other channels do you have. Selling things directly for a lot of apps also has to be done as well or figuring out different marketing strategies and to me this is no different than selling directly to the customer.