> The biggest challenge was a very naive understanding of how the modern internet economy works. The idea that good software is easy to promote is just as silly

> The biggest challenge was a very naive understanding of how the modern internet economy works. The idea that good software is easy to promote is just as silly as the "good software sells itself" myth. I would definitely spend more time learning marketing. This resonates for me as a bootstrapped founder in the early stages with my company. Cutting through the noise and getting the attention of my leads is hard work. Way harder than coding.