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Well, I think that pretty much anything is more effective than calling people names. But rhetorically, it’s probably a lot more effective to just be honest abou

• Kalium 7y ago
  That's a very helpful insight! Thank you for sharing. I appreciate your positivity and genuineness. In my personal experience, I've often found it to be extremely difficult to sell shared sacrifice to people who are empowered to refuse to share. After all, why can't this building go in some other neighborhood? Away from them? If you're being honest, it probably can. The next neighborhood over will probably have the same question. Also, SF has the wrinkle that a lot of people see building housing as pushing up rents, making the framing you suggest very difficult on multiple counts. Attempting to discuss this with people seldom goes as well as could be hoped. This belief seems to have become totemic, making it functionally impossible to discuss. Perhaps you've had different results than I. I sincerely hope so. I have found name-calling and coherent branding to be pretty effective at providing people a banner to gather under. It doesn't do anything for those it makes into enemies, but it does something for people who might be your allies. When the NIMBYs are already well organized and Californians For Lowering Rent Through Shared Sacrifice isn't, I can see where someone might make that calculation.