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Why is it that paying influencers to push agendas (business or political) not considered advertising. I can understand that facebook shouldn't be held accountab
by dpix 7y ago
Why is it that paying influencers to push agendas (business or political) not considered advertising. I can understand that facebook shouldn't be held accountable for legitimacy of this type of advertising but if an instagram or facebook account has a large enough following they should be treated as advertisers themselves and scrutinized accordingly
- sdoering 7y agoAt least in Germany we have regulations in place that state that ads like this need to be clearly marked as advertising.
- zaroth 7y agoThe issue is not about restricting people from making a political statement, or even restricting people from being paid to make a political statement. But if you are being paid to make an advertising or political statement, you should be required to disclose that you were paid to make the statement. Not surprisingly, we already have laws which require this for advertisements through FTC regulation. The FEC is working on something similar for political ads, and there's even a bipartisan bill from Klobuchar and Graham no less; > Sens. Amy Klobuchar (D-Minn.) and Lindsey Graham (R-S.C.) introduced the 2019 Honest Ads Act, which would mandate disclosure of those paying for online political ads and create a publicly available database of political ads that appear on major online platforms such as Facebook, Google, Amazon, Snapchat and Twitter. https://www.congress.gov/bill/116th-congress/senate-bill/1356/text https://www.congress.gov/bill/116th-congress/senate-bill/135...