This blog post (and your key question) is basically "how to avoid that what-the-customer-really-wants tree swing image". https://www.google.com/search?q=what+t

This blog post (and your key question) is basically "how to avoid that what-the-customer-really-wants tree swing image". https://www.google.com/search?q=what+the+customer+wants+swing&tbm=isch https://www.google.com/search?q=what+the+customer+wants+swin... It's about asking the kind of questions that get at the heart of what's valuable to your customer.