There are a lot of things that fall under "new revenue" that aren't healthy. I've seen managers lose money in expenses to put "new revenue" on their group's bal

There are a lot of things that fall under "new revenue" that aren't healthy. I've seen managers lose money in expenses to put "new revenue" on their group's balance sheets, because they come out ahead due to capitalized expenses. Of course, it creates a vicious cycle to make more revenue each year to keep ahead of your expenses, and pretty soon you abandon strategic projects in the pursuit of quarterly tactical revenue.