> It all feels inconsistent with itself This is one of the fundamental challenges with typography and one of the things I find most fascinating about it as an

> It all feels inconsistent with itself This is one of the fundamental challenges with typography and one of the things I find most fascinating about it as an art. There is an eternal tension between making the characters similar to each other so that the typeface matches as a whole, while making them distinct enough to be easily read and to give the typeface its character. People have different preferences here, but I personally like the balance they struck with this logotype.