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tl;dr my read is: Rather than paying for direct ads candidate Bloomberg paid "social media influencers" to post his message. Apparently it would be difficu
by dieselerator 7y ago
tl;dr
my read is:
Rather than paying for direct ads candidate Bloomberg paid
"social media influencers" to post his message. Apparently
it would be difficult to enforce a rule preventing that, so
Facebook has decided to allow it.
- huherto 7y agoThanks for the tl;dr Probably candidates and influencers should disclose if they are being paid. After all once you are getting paid, you ARE in the advertisement business.
- mc32 7y agoI think that’s fair. But they should do that for all their peddling.
- luckylion 7y agoWe kind of have that in Germany regarding Youtube and promotional content ("Schleichwerbung" in German, literally "sneaky/sneaking ads"). The problem is that rules are vague so you get endless "this video contains ads"-infos even for those that don't because producers want to be on the safe side when they talk about or show a product. That diminishes the value of the message, because "it's on every video, whatever", just like people react to cookie consent banners. If you make it too narrow, he'll gift them plane tickets, if you make it to wide, is google giving you free hosting on blogger already something you need to disclose on every post?
- giarc 7y agoThe influencers did say it was sponsored by Bloomberg. Most IG people will use the #ad to indicate it's an ad. Some don't.