I've been looking at Facebook and originally all my language was service-agnostic in the event that I toss Facebook in there, but now I'm kind of backing away f

I've been looking at Facebook and originally all my language was service-agnostic in the event that I toss Facebook in there, but now I'm kind of backing away from it. 1. Facebook doesn't give good access to the more granular stuff, mostly just superficial counts. Especially if you don't own the page/account. 2. Facebook already does pretty decent analytics. Is there a big thing they're missing?