Doesn't that just shift the game to joe jobs against the competition? There's no reason the offerers need to be closely/obviously tied to the seller. If I'm flo

Doesn't that just shift the game to joe jobs against the competition? There's no reason the offerers need to be closely/obviously tied to the seller. If I'm flogging Foo brand widgets and you're flogging Bar brand widgets, I offer $$$ in exchange for 5-star Bar reviews, report it and bingo, you get a kicking from Amazon.