My advice would be when you pivot, to stay in our choose the area that you are personally interested in / have domain expertise in. Our story: we started with

My advice would be when you pivot, to stay in our choose the area that you are personally interested in / have domain expertise in. Our story: we started with a pretty tech-oriented idea (since we are engineers) in the events space, but then pivoted to more biz-oriented idea - the main challenge became to sell a solution, not to build it. That worked initially because we were addressing a real problem and we got initial customers, but when things became hard it was much harder for us to stay motivated - there was no tech part we could be excited about and we also knew little about events industry at first, so we had to learn it all from scratch. So my advice would be always try to choose something where you have that intrinsic motivation that will keep you going, rather than following what feels like the "best" market opportunity at the moment.