"...it's automatically clear that Sony is worth more Facebook." Really. That's quite a claim. I derive almost no value from Facebook, and I mainly have a profi

"...it's automatically clear that Sony is worth more Facebook." Really. That's quite a claim. I derive almost no value from Facebook, and I mainly have a profile to let people know I actually exist. I know many people in the same boat. I couldn't care less if they folded in the morning. There was a guy here on HN a while back saying that his business saw absolutely no ROI from Facebook ads, because people simply don't click on ads - they are on Facebook to chat with friends, not buy teeth-whitening products or whatever. That guy reckoned a lot of people are trying Facebook ads because every business must be 'social', it's the thing to be seen to be doing. Once enough business get burned, word will spread and Facebook will lost a lot of ad revenue. Just one guy's opinion, but it makes you think. There was another article saying Facebook is like a nightclub that is currently the cool spot to hang out, but it will inevitably lose it's lustre and go the way of MySpace. People will migrate to the Next Cool Thing™. Again, just one more data point to consider. Since you ended with a bold claim, I will too: that within ten years, Facebook will be almost forgotten. Sure, it will still have traffic (so does Bebo and MySpace) but it will no longer be picked up by TechCrunch and mainstream media.