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But that is true of advertising in general, I think. Whenever you deal with ads, it is about how many people you can reach with it. Nobody is willing to put a b

• jasonlotito 16y ago
  Not necessarily. On the web, few people can afford to succeed based on advertising. Compare that to the real world, and this is simply not the case. Location plays an important role. Take radio advertising. It makes wonderful sense for local businesses to advertise on the radio. They hit a targeted market, and usually they can reach a specific demographic depending on the radio station. (My father is in radio, so I've learned quite a bit about it =)). Of course radio, like TV, have the advantage that advertising replaces content. Billboards don't. However, they are informational rather than strictly advertising. Either they are promoting an idea/brand, or they are informing you to get off at the next exit for a particular service (or encouraging you to wait 15 minutes before taking a break at their place). What this all means is that advertising in other formats serve a different purpose. Take the yellow pages back in the day. Having a larger ad usually meant people would call you first. Sure, you may not have thousands of eyes looking at your ad, you might only get 50-100 new customers, but that business easily pays for your ad. This is what the web is struggling with, even now with targeted advertising. Sure, you can target people's interests and locations and give them focused ads, but can you do that at an international scale? Very few can.