4 ms·Mostly salaries, sometimes buying customers.by pg 16y agoMostly salaries, sometimes buying customers.andrewtbham 16y agowhat do you mean by buying customers? advertising?znt 16y agoAdvertising, insider/off the shelf deals, wining & dining "influential" bloggers, charging very low prices to outsell competitors.arepb 16y agopaid acquisition: could be search engine marketing, cost per action deals (leads), traditional marketing, any of that.