3 ms·

While I agree someone certainly put a lot into the thought on the logotype, and it is interesting, I like none of it. It all feels inconsistent with itself and

While I agree someone certainly put a lot into the thought on the logotype, and it is interesting, I like none of it. It all feels inconsistent with itself and very wrong to me. Feels like three different parts, OK, LAHO, MA. The K splits the word for me. The M just feels too wide, and then the massive space between the M and the A is jarring to me. I do like the colors and options on the design though, its fun and interesting to me. Definitely doesn't feel like a state though, maybe a bank.

munificent 7y ago
> It all feels inconsistent with itself This is one of the fundamental challenges with typography and one of the things I find most fascinating about it as an art. There is an eternal tension between making the characters similar to each other so that the typeface matches as a whole, while making them distinct enough to be easily read and to give the typeface its character. People have different preferences here, but I personally like the balance they struck with this logotype.