My province uses their brand in the same way any other corporate entity uses their logo - on their letterhead, signage, promotional materials, staff uniforms, a

My province uses their brand in the same way any other corporate entity uses their logo - on their letterhead, signage, promotional materials, staff uniforms, and as a common element for all their various departments to share. As much as it seems like a bit of a waste of money for a government to worry about their brand, it's an efficiency over having the parks department come up with one brand and the highways department come up with another. They can both slap the same logo on the side of their trucks.