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I feel like the National Park Service in particular has nailed this. Their branding is unique, instantly recognizable, and long-lived. Here’s their brand guidel
by LyndsySimon 7y ago
I feel like the National Park Service in particular has nailed this. Their branding is unique, instantly recognizable, and long-lived. Here’s their brand guidelines page: https://www.nps.gov/subjects/hfc/nps-graphic-identity-and-style-guides.htm https://www.nps.gov/subjects/hfc/nps-graphic-identity-and-st...
They even recently went through a minor redesign, where they kept the “feel” but updated a bit: https://www.adweek.com/brand-marketing/new-logo-reintroduces-national-park-service-156475/ https://www.adweek.com/brand-marketing/new-logo-reintroduces...
- jasonjei 7y agoI’m also a fan of the Canadian federal government website (http://canada.ca http://canada.ca) and the UK government (http://gov.uk http://gov.uk)
- ficklepickle 7y agoI knew a dev that did Canadian government web dev contracts. They have a very particular style. They sound like a nightmare, frankly. Very well specified though, not much ambiguity there.
- moltar 7y agoIt’s probably because of bilingualism and fanatical focus on accessibility.
- donavanm 7y agoThe USFS has had defined color schemes for everything since at least the 40s. I cant find a reference offhand but I recall it goes back Pinchot around the turn of the century. They are very intentional about a consistent image and ensuring human elements fit in the local biome. https://www.fs.fed.us/t-d/pubs/htmlpubs/htm07732807/paint.doc https://www.fs.fed.us/t-d/pubs/htmlpubs/htm07732807/paint.do...