5 ms·

I think all of this is a terrible visual design for a US state. But, wow, I do think the logotype is beautiful. The slightly dropped leg on the "K" to make "OK

I think all of this is a terrible visual design for a US state. But, wow, I do think the logotype is beautiful. The slightly dropped leg on the "K" to make "OK" stand out is very clever. The way the base of the "L" aligns with the "A" is nice. I like the slight informality on the leaning-in stems on the "M". Someone put a lot of love into this. It's too bad it looks like a gas station chain and not the gravitas and sense of place one wants for a US state, but it's pretty.

dave5104 7y ago
At first I thought this was an Oklahoma tourism logo--which tend to be a little less "official" looking. But it doesn't seem like this is for the tourism board.
Bedon292 7y ago
While I agree someone certainly put a lot into the thought on the logotype, and it is interesting, I like none of it. It all feels inconsistent with itself and very wrong to me. Feels like three different parts, OK, LAHO, MA. The K splits the word for me. The M just feels too wide, and then the massive space between the M and the A is jarring to me. I do like the colors and options on the design though, its fun and interesting to me. Definitely doesn't feel like a state though, maybe a bank.
- munificent 7y ago
  > It all feels inconsistent with itself This is one of the fundamental challenges with typography and one of the things I find most fascinating about it as an art. There is an eternal tension between making the characters similar to each other so that the typeface matches as a whole, while making them distinct enough to be easily read and to give the typeface its character. People have different preferences here, but I personally like the balance they struck with this logotype.
tallanvor 7y ago
The K dropping makes the lettering look... wobbly. Like the letters aren't aligned at all. It's not at all pleasant to look at.
mturmon 7y ago
One of their old mottoes was "Oklahoma is OK"...which has that same non-aspirational quality you're highlighting in your last sentence. Here's some OK branding history: http://www.15q.net/ok.html http://www.15q.net/ok.html
smoyer 7y ago
Thank you! ... it was driving my subconscious brain crazy but your last sentence made me realize that I was thinking of BP.
Hoasi 7y ago
> It's too bad it looks like a gas station chain and not the gravitas and sense of place one wants for a US state, but it's pretty. Not to be the devil's advocate, but these days many corporations are equal or even more powerful than states. Not sure if this was a consideration.

dave5104 7y ago

At first I thought this was an Oklahoma tourism logo--which tend to be a little less "official" looking. But it doesn't seem like this is for the tourism board.

Bedon292 7y ago

While I agree someone certainly put a lot into the thought on the logotype, and it is interesting, I like none of it. It all feels inconsistent with itself and very wrong to me. Feels like three different parts, OK, LAHO, MA. The K splits the word for me. The M just feels too wide, and then the massive space between the M and the A is jarring to me. I do like the colors and options on the design though, its fun and interesting to me. Definitely doesn't feel like a state though, maybe a bank.

munificent 7y ago
> It all feels inconsistent with itself This is one of the fundamental challenges with typography and one of the things I find most fascinating about it as an art. There is an eternal tension between making the characters similar to each other so that the typeface matches as a whole, while making them distinct enough to be easily read and to give the typeface its character. People have different preferences here, but I personally like the balance they struck with this logotype.

tallanvor 7y ago

The K dropping makes the lettering look... wobbly. Like the letters aren't aligned at all. It's not at all pleasant to look at.

mturmon 7y ago

One of their old mottoes was "Oklahoma is OK"...which has that same non-aspirational quality you're highlighting in your last sentence. Here's some OK branding history: http://www.15q.net/ok.html http://www.15q.net/ok.html

smoyer 7y ago

Thank you! ... it was driving my subconscious brain crazy but your last sentence made me realize that I was thinking of BP.

Hoasi 7y ago

> It's too bad it looks like a gas station chain and not the gravitas and sense of place one wants for a US state, but it's pretty. Not to be the devil's advocate, but these days many corporations are equal or even more powerful than states. Not sure if this was a consideration.