3 ms·

I'm of two minds of this. On the one hand, I think it's a visually appealing logo. I like the look of it and I think their designers have done well. On the oth

by aquova 7y ago

I'm of two minds of this. On the one hand, I think it's a visually appealing logo. I like the look of it and I think their designers have done well. On the other hand, it is pretty generic, and as a former Oklahoma resident, nothing about it really reminds me of the state. It's also very minimalist and modern, which is trendy now, but I wonder if it will still be appealing in the future, or just look dated. I'm also not entirely sure of what the role of a state's brand identify/logo is. Just for their tourism website? They aren't changing the seal or flag, or anything that actually looks related to the state government.

mturmon 7y ago
As an occasional Oklahoma visitor, I always kind of liked the arrow sculpture ("Iron Feathers") outside the Will Rogers (OKC) airport: http://www.e-a-a.com/portfolios/iron-feathers-at-will-rogers-world-airport http://www.e-a-a.com/portfolios/iron-feathers-at-will-rogers... But if you look at that scuplture with a different light, it looks very lonely sitting out there in the plains: https://www.waymarking.com/gallery/image.aspx?f=1&guid=a50e1853-de64-4b12-9171-486916240db2 https://www.waymarking.com/gallery/image.aspx?f=1&guid=a50e1... About the present logo: the designers might have gone with a redder color for the dirt segment. I know what you mean about there not being enough concrete associations with the state to firmly anchor a logo.
notatoad 7y ago
My province uses their brand in the same way any other corporate entity uses their logo - on their letterhead, signage, promotional materials, staff uniforms, and as a common element for all their various departments to share. As much as it seems like a bit of a waste of money for a government to worry about their brand, it's an efficiency over having the parks department come up with one brand and the highways department come up with another. They can both slap the same logo on the side of their trucks.
ghaff 7y ago
>It's also very minimalist and modern, which is trendy now, but I wonder if it will still be appealing in the future, or just look dated. Some of it is because of mobile. A lot of branding that looked good in print in 1970 doesn't work well when it's shrunk and displayed on a 5" screen. But the current style is towards minimalist and abstract which, as you say, can very easily come across as generic. The designers probably had various symbolism, etc. in mind but, absent context, the average viewer probably has no idea.
- jessaustin 7y ago
  I realize it doesn't come across this way to most people here, but to me the colors and arrangement of the "graphic elements" evoke Native American textiles. This seems appropriate for Oklahoma, although I must admit that I don't know that the textiles I'm thinking of are related to the particular tribes who inhabit Oklahoma.
  - ghaff 7y ago
    I can see that. Although I admit I don't especially associate Oklahoma with Navajo and other Native American art to the degree I do New Mexico and Arizona in particular.

by aquova 7y ago

mturmon 7y ago

As an occasional Oklahoma visitor, I always kind of liked the arrow sculpture ("Iron Feathers") outside the Will Rogers (OKC) airport: http://www.e-a-a.com/portfolios/iron-feathers-at-will-rogers-world-airport http://www.e-a-a.com/portfolios/iron-feathers-at-will-rogers... But if you look at that scuplture with a different light, it looks very lonely sitting out there in the plains: https://www.waymarking.com/gallery/image.aspx?f=1&guid=a50e1853-de64-4b12-9171-486916240db2 https://www.waymarking.com/gallery/image.aspx?f=1&guid=a50e1... About the present logo: the designers might have gone with a redder color for the dirt segment. I know what you mean about there not being enough concrete associations with the state to firmly anchor a logo.

notatoad 7y ago

My province uses their brand in the same way any other corporate entity uses their logo - on their letterhead, signage, promotional materials, staff uniforms, and as a common element for all their various departments to share. As much as it seems like a bit of a waste of money for a government to worry about their brand, it's an efficiency over having the parks department come up with one brand and the highways department come up with another. They can both slap the same logo on the side of their trucks.

ghaff 7y ago

>It's also very minimalist and modern, which is trendy now, but I wonder if it will still be appealing in the future, or just look dated. Some of it is because of mobile. A lot of branding that looked good in print in 1970 doesn't work well when it's shrunk and displayed on a 5" screen. But the current style is towards minimalist and abstract which, as you say, can very easily come across as generic. The designers probably had various symbolism, etc. in mind but, absent context, the average viewer probably has no idea.

jessaustin 7y ago
I realize it doesn't come across this way to most people here, but to me the colors and arrangement of the "graphic elements" evoke Native American textiles. This seems appropriate for Oklahoma, although I must admit that I don't know that the textiles I'm thinking of are related to the particular tribes who inhabit Oklahoma.
- ghaff 7y ago
  I can see that. Although I admit I don't especially associate Oklahoma with Navajo and other Native American art to the degree I do New Mexico and Arizona in particular.