If you're right (and I'm not sure that you are) then this seems to be a systemic, or at least cultural, problem. It's certainly not inherent to software; you're

If you're right (and I'm not sure that you are) then this seems to be a systemic, or at least cultural, problem. It's certainly not inherent to software; you're talking about individuals' attitudes. So how do we change that and inculcate values like being user-aware in people coming into the field? How do we get the other components of the business to support this?[0] [0]:At my current job I'm completely insulated from users and I would really prefer not to be, but that's "the way it is".