Selling the ISAs moves the incentive from ensuring the students can pay back to marketing the fact that the students can pay them back. It means money is sudden

Selling the ISAs moves the incentive from ensuring the students can pay back to marketing the fact that the students can pay them back. It means money is suddenly better spent marketing the education that executing the education, which is the same problem of misaligned inventive many other for profit education organizations suffer from. Their pitch is that they are different because students don’t just directly pay tuition. Selling the ISAs means they are no different in practice.