It is indeed risky to give people with non-business allegiances product ownership - and as you say, it is all too tempting to lean into such passion. However, I

It is indeed risky to give people with non-business allegiances product ownership - and as you say, it is all too tempting to lean into such passion. However, I believe the author has an infectious drive that I find an intangible benefit that outweighs the intangible downsides