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Yet retirement account startups are going gangbusters. They have similar challenges: older people have much more to invest and are hesitant to put it in newer t
by benburleson 7y ago
Yet retirement account startups are going gangbusters. They have similar challenges: older people have much more to invest and are hesitant to put it in newer tech.
So, it really just seems like a marketing issue.
- jjeaff 7y agoYounger people are the target market for retirement accounts. Older people are either already drawing on it or close enough to retirement that it makes little sense to move things.