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"easily overlooked market ripe for disruption" How do you figure? The article says this: >Still, it’s a tough business. Startups like HaloLife, Clarity and Af
by Benjammer 7y ago
"easily overlooked market ripe for disruption"
How do you figure? The article says this:
>Still, it’s a tough business. Startups like HaloLife, Clarity and After I Go have all shut down. Most others merely offer memorial sites, or funeral home search engines.
- jandrese 7y agoOne tough part about breaking into this market is that most of the customers are older people who are less comfortable with disruptive tech companies like this.
- benburleson 7y agoYet retirement account startups are going gangbusters. They have similar challenges: older people have much more to invest and are hesitant to put it in newer tech. So, it really just seems like a marketing issue.
- jjeaff 7y agoYounger people are the target market for retirement accounts. Older people are either already drawing on it or close enough to retirement that it makes little sense to move things.