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Wow, I love this. Easily overlooked market that is ripe for disruption. It's not a word I use lightly in 2020. Everyone wants to disrupt some sector, but rarel
by irjustin 7y ago
Wow, I love this. Easily overlooked market that is ripe for disruption.
It's not a word I use lightly in 2020. Everyone wants to disrupt some sector, but rarely realistic today in the mainstream segments. This is one of the more forgotten areas that have high margins and that take advantage of grieving by less scrupulous people.
My family has been through the ringer of upselling during a grieving process. Thankfully lot of the process was planned and paid for before the actual death while it is easier to have ones wits about them. We were largely immune, but they still tried.
It may be morbid, but if you can, plan for your or a loved one's passing in advance. Set it all up and the transition will be incredibly smooth allowing everyone to focus on the grieving instead of whether they should buy the marble or granite headstone.
- _wldu 7y agoTry to only do business with OGR funeral homes. They are independently owned and operated (not part of the big corporate groups like SCI). https://en.wikipedia.org/wiki/Service_Corporation_International https://en.wikipedia.org/wiki/Service_Corporation_Internatio... https://www.ogr.org/ https://www.ogr.org/
- Benjammer 7y ago"easily overlooked market ripe for disruption" How do you figure? The article says this: >Still, it’s a tough business. Startups like HaloLife, Clarity and After I Go have all shut down. Most others merely offer memorial sites, or funeral home search engines.
- jandrese 7y agoOne tough part about breaking into this market is that most of the customers are older people who are less comfortable with disruptive tech companies like this.
- benburleson 7y agoYet retirement account startups are going gangbusters. They have similar challenges: older people have much more to invest and are hesitant to put it in newer tech. So, it really just seems like a marketing issue.
- jjeaff 7y agoYounger people are the target market for retirement accounts. Older people are either already drawing on it or close enough to retirement that it makes little sense to move things.
- dumptruk 7y agoAgreed. Our father passed away unexpectedly, and when you’re being upsold on the container he’ll be buried in, next to his weeping beloved for 30 years, the entire industry just feels predatory