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I've had an essential phone since its release and overall I've been very happy about it. Too bad it's shutting down. I can also say Im not surprised at a the c

I've had an essential phone since its release and overall I've been very happy about it. Too bad it's shutting down. I can also say Im not surprised at a the company is shutting down - - their strategic decisions were downright idiotic after the essential phone's initial release. They should have just made a great second iteration instead of getting distracted with shiny toys.

stevenwliao 7y ago
The first phone only sold 150,000 units over its lifetime, even after a fire sale. It's reasonable to conclude that iterating on the same concept won't create enough sales. Source: https://www.bloomberg.com/news/articles/2018-05-24/andy-rubin-s-phone-maker-essential-is-said-to-consider-sale https://www.bloomberg.com/news/articles/2018-05-24/andy-rubi...
lern_too_spel 7y ago
s/ after the essential phone's initial release/ I can't think of any good business decisions that the company made.