I use a Simple Analytics competitor – not going to name them here out of respect for OP, who is doing great work with his product – but yes, this space seems to

I use a Simple Analytics competitor – not going to name them here out of respect for OP, who is doing great work with his product – but yes, this space seems to be growing. Personally speaking, there are a few reasons I've switched from Google Analytics: 1. The simpler UI is much easier to explain to clients. No training needed. 2. The simpler UI also helps me keep track of my _own_ metrics faster – I can do a 1 minute check at the end of the week instead of clicking through layers of dashboards and setting up custom reports. 3. Now I don't need to show an annoying cookie popup across all of my sites; I also like that it respects my users' privacy. 4. My sites load a bit faster (GA had a larger filesize). This is supposed to help with conversion. 5. Having support, if I need it, is nice. Going with a smaller company is almost an _easier_ sell to my clients because they know they have the option to get help when they need it. Also, it doesn't matter to everyone, but I like to support indie businesses when I can. Analytics are important, but they're not mission-critical (like payment processing or something), so I'm fine with working with a smaller company in this area. Congrats OP!