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Is your market the set of businesses who don’t want google analytics on their pages? Won’t that be narrow? I imagine most small businesses don’t care and big on

Is your market the set of businesses who don’t want google analytics on their pages? Won’t that be narrow? I imagine most small businesses don’t care and big ones won’t trust you over google? Genuinely curious.

encoderer 7y ago
Given they’ve reached $50k run rate in under a year I would suggest the answer is: it’s big enough. VCs obsess over TAM but it’s not the most important thing if you’re not playing that game.
- nojvek 7y ago
  What’s TAM?
  - manigandham 7y ago
    Total addressable market - how many total possible customers can you sell to.
XCSme 7y ago
I am also working on a analytics product, and I can confirm that there is a market for software that comes from "indie" developers and not from big companies. In my case it's a self-hosted analytics platform and the idea of having the your analytics data only for yourself and being certain that it's not used for other purposes (competitors, advertising, etc.) is pretty well received by individuals and businesses of all sizes.
- npsomaratna 7y ago
  We're interested in moving away from GA completely - a self-hosted solution is what we've been looking for. Could I know what your product is? If you'd prefer not to post it here, please feel free to inbox me (contact details in my profile). Thanks!
  - XCSme 7y ago
    Currently my product is more of a Hotjar alternative than a GA alternative (focused more on session recordings and heatmaps), but I'm working on the next version which will have more quantitative analytics features on top of the existing qualitative ones. It's called userTrack, you can subscribe to this newsletter to receive an e-mail when the new version will be out if you're interested: https://mailchi.mp/2637d1b989aa/usertrack https://mailchi.mp/2637d1b989aa/usertrack
mtm7 7y ago
I use a Simple Analytics competitor – not going to name them here out of respect for OP, who is doing great work with his product – but yes, this space seems to be growing. Personally speaking, there are a few reasons I've switched from Google Analytics: 1. The simpler UI is much easier to explain to clients. No training needed. 2. The simpler UI also helps me keep track of my _own_ metrics faster – I can do a 1 minute check at the end of the week instead of clicking through layers of dashboards and setting up custom reports. 3. Now I don't need to show an annoying cookie popup across all of my sites; I also like that it respects my users' privacy. 4. My sites load a bit faster (GA had a larger filesize). This is supposed to help with conversion. 5. Having support, if I need it, is nice. Going with a smaller company is almost an _easier_ sell to my clients because they know they have the option to get help when they need it. Also, it doesn't matter to everyone, but I like to support indie businesses when I can. Analytics are important, but they're not mission-critical (like payment processing or something), so I'm fine with working with a smaller company in this area. Congrats OP!
shanecleveland 7y ago
Curios about the targeted market, as well. Is the focus simplicity or privacy. The site says it is for developers ... why? Focusing on privacy will likely require simplicity. Narrowing the focus may actually be a better marketing option.

encoderer 7y ago

Given they’ve reached $50k run rate in under a year I would suggest the answer is: it’s big enough. VCs obsess over TAM but it’s not the most important thing if you’re not playing that game.

nojvek 7y ago
What’s TAM?
- manigandham 7y ago
  Total addressable market - how many total possible customers can you sell to.

XCSme 7y ago

I am also working on a analytics product, and I can confirm that there is a market for software that comes from "indie" developers and not from big companies. In my case it's a self-hosted analytics platform and the idea of having the your analytics data only for yourself and being certain that it's not used for other purposes (competitors, advertising, etc.) is pretty well received by individuals and businesses of all sizes.

npsomaratna 7y ago
We're interested in moving away from GA completely - a self-hosted solution is what we've been looking for. Could I know what your product is? If you'd prefer not to post it here, please feel free to inbox me (contact details in my profile). Thanks!
- XCSme 7y ago
  Currently my product is more of a Hotjar alternative than a GA alternative (focused more on session recordings and heatmaps), but I'm working on the next version which will have more quantitative analytics features on top of the existing qualitative ones. It's called userTrack, you can subscribe to this newsletter to receive an e-mail when the new version will be out if you're interested: https://mailchi.mp/2637d1b989aa/usertrack https://mailchi.mp/2637d1b989aa/usertrack

mtm7 7y ago

I use a Simple Analytics competitor – not going to name them here out of respect for OP, who is doing great work with his product – but yes, this space seems to be growing. Personally speaking, there are a few reasons I've switched from Google Analytics: 1. The simpler UI is much easier to explain to clients. No training needed. 2. The simpler UI also helps me keep track of my _own_ metrics faster – I can do a 1 minute check at the end of the week instead of clicking through layers of dashboards and setting up custom reports. 3. Now I don't need to show an annoying cookie popup across all of my sites; I also like that it respects my users' privacy. 4. My sites load a bit faster (GA had a larger filesize). This is supposed to help with conversion. 5. Having support, if I need it, is nice. Going with a smaller company is almost an _easier_ sell to my clients because they know they have the option to get help when they need it. Also, it doesn't matter to everyone, but I like to support indie businesses when I can. Analytics are important, but they're not mission-critical (like payment processing or something), so I'm fine with working with a smaller company in this area. Congrats OP!

shanecleveland 7y ago

Curios about the targeted market, as well. Is the focus simplicity or privacy. The site says it is for developers ... why? Focusing on privacy will likely require simplicity. Narrowing the focus may actually be a better marketing option.