no answer in the article. because this is the maximized value for items bought * avg paid? also, popcorn COGS is nowhere near $0.90, if we are talking about go

no answer in the article. because this is the maximized value for items bought * avg paid? also, popcorn COGS is nowhere near $0.90, if we are talking about goods only and packaging(as in COGS), its less than 10 cents, throwing markups numbers in completely different tier.