Given the currently staggering inequality of wealth distribution on Earth, I would wager that the average revenue of Apple customers (arguably at least half the

Given the currently staggering inequality of wealth distribution on Earth, I would wager that the average revenue of Apple customers (arguably at least half the richest, trickling down to upper classes) is more than enough to make said customers' spending several times that of the average credit card owner (also increased purchase frequency). That's what the story of Apple's market shares and image around the world seems to paint, anyway (the US is really an outlier, no other country buys anywhere near as many iPhones except Sweden, Japan and Switzerland iirc). Apple is successfully pivoting into a luxury brand + service provider (let's call it the Porsche or Vuitton of consumer devices), and I think this article / thread goes to show that they've now effectively conquered their customers' wallet — as in, the product category. Well played, hats off, but the genius really was in developing the strategy itself: suppose you have $200bn sitting in cash offshore that you can't bring back easily, and you also happen to have the 10-20% richest people on Earth as customers. Well, what can you do with those? ... Offer a financial service maybe, like payments? Tim Cook: hold my pad I really do think the 5% figure might be every bit as real as the price tag of the latest flagships, as real as the kind of global wealth that allows casually spending ~4 figures on a phone in 2020.