I think those boil down to consequences; if it's not the bad things happen when we don't have rules / a categorical imperative / golden rule, or not achieving e

I think those boil down to consequences; if it's not the bad things happen when we don't have rules / a categorical imperative / golden rule, or not achieving eudaimonia, it's bad things that happen in the afterlife. Why regulate human behaviour if not for a reason? Dare I say it, a consequence?