Isn't this because they've jumped on the ad model perfected by google, facebook, etc? Open source it for press/good will, give it away for free and collect data

Isn't this because they've jumped on the ad model perfected by google, facebook, etc? Open source it for press/good will, give it away for free and collect data. "The world’s most valuable resource is no longer oil, but data" https://news.ycombinator.com/item?id=14269073 https://news.ycombinator.com/item?id=14269073