>Is there some way to validate what these businesses are searching for? Use Google keyword tool: https://adwords.google.com/select/KeywordToolExternal https://

>Is there some way to validate what these businesses are searching for? Use Google keyword tool: https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/select/KeywordToolExternal Enter some words/terms/phrases related to your products/service that you think your potential customers would be searching for. Look (closely) at what suggestions it comes up with, dig deeper, always keeping an eye on monthly search volumes etc. - I think that'll do the trick. :-) >Also, did you think of making the product and then go out to find the businesses or did you identify some inefficiency that these businesses have and exploit them? About a decade ago, I did the latter and grew the startup from 0 to ~$2M revenue/pa in a bit over two years, finding customers (businesses) only via cold calling until referrals started pouring in too. Your mileage, naturally, will vary, depending on the business sector you're targeting and/or your product/service. HTH