What I, as a long time Firefox user and evangelist, would like to know is how we can have Firefox thrive and grow Probably the same as anything else: find a US

What I, as a long time Firefox user and evangelist, would like to know is how we can have Firefox thrive and grow Probably the same as anything else: find a USP that resonates with a large number of potential users. It used to be customisation and extensions, but it's been more than 2 years since Quantum and there are still numerous ways that my everyday browsing experience is worse now than it was before. I suspect that for a lot of people, Firefox is no longer particularly associated with being more customisable than any other browser, even if it was before. Today I suspect the best shot for a solid USP is the privacy/security angle, which is what kept me on Firefox as my default browser in the end despite it being much inferior after 57. But the marketing for that is inconsistent and gets drowned out in all the who-cares features that Firefox keeps introducing. Ironically, the breakage of extensions has probably contributed significantly to the loss of confidence in the security/privacy side, since it took out a lot of useful enhancements in those areas. Normal people don't understand tools like uBlock Origin, which are powerful but have UIs that make Git's look intuitive and well-designed, and in 2020 a simple, effective ad-blocker is entry-level for a decent browsing experience.