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Google Maps' Jen Fitzpatrick Says the Future of Maps Goes Beyond Driving

• JohnFen 7y ago
  > We are hyper conscious of making sure that when we introduce ads into the maps experience we're doing in a way that is useful and that is additive to the experience and not a distraction or something that's going to get in your way. Google Maps was the final straw that got me to get Google out of my machines -- particularly mobile -- altogether (to the best of my ability). What happened was that I was walking into a store and got an ad pushed to my phone for something in that store. That completely freaked me out, and I spent time investigating what happened. What happened was that Google Maps was keeping track of my location, and was the ultimate source of that ad being pushed. That was a bridge too far, and I embarked on getting Google out of my life. So I find it ironic to read that comment I quoted above. I have zero faith in their ability to be well-behaved.