Motion is a design tool like any other and can be abused if it's overused. A button that's a bright color will draw the eyes to that particular element... unti

Motion is a design tool like any other and can be abused if it's overused. A button that's a bright color will draw the eyes to that particular element... until that element is everywhere on the page. At that point it just becomes visual noise. Passively animating icons everywhere are a terrible choice, as it doesn't give the eye any focal point. Animations for icons are great if it's an ongoing task that will likely be completed shortly, but that's about it. You should use motion to draw the eyes to one specific thing on the page, and in general when doing motion design I try and only animate one thing on the page at once.