I don't know if there's a term for it - but I was under the impression it's sole purpose was for marketers to create content that read/felt like it was written

I don't know if there's a term for it - but I was under the impression it's sole purpose was for marketers to create content that read/felt like it was written by "your friend". Lays on some heavy cringe-worthy "fellow kids" type of vibes.