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The main thing I've learned at FeeFighters is - businesses are people, too. You treat them as people, not much different than consumers, and market them in simi
by pitdesi 16y ago
The main thing I've learned at FeeFighters is - businesses are people, too. You treat them as people, not much different than consumers, and market them in similar means but different channels.
At first, I thought - man, this is SO not sexy... but over time, I've realized that we can be ourselves and be fun and still cater to businesses. Our previous name was Transparent Financial Services. We have now changed to FeeFighters and have a ninja logo, and our customers have raved to us about the change.
In terms of tactics, we use a lot of SEO/SEM, being at the right conferences, and partnerships with other companies working for small businesses (this is a large opportunity that is under-tapped).
What kind of businesses do you want to sell to?