I never really understood their appeal as compared to something like Amazon Basics or Walmart's Great Value or No Name from Loblaws chains. At least the later o

I never really understood their appeal as compared to something like Amazon Basics or Walmart's Great Value or No Name from Loblaws chains. At least the later ones enjoyed free shelf space and didn't really need additional marketing other than simply being on the shelves to visible customer eyes. Brandless on the other hand didn't have any of those benefits.