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One of the startups I'm working on is in this B2B niche. The most effective way I've found is to find some keywords that these businesses are searching, then s

• gawker 16y ago
  Thanks for the quick reply! Is there some way to validate what these businesses are searching for? Also, did you think of making the product and then go out to find the businesses or did you identify some inefficiency that these businesses have and exploit them? Yes I have heard about cold calling though I'm wondering if there are any techniques for getting them to switch over. I suppose if some are locked in to some sort of vendor contract then it might be challenging.
  • sagacity 16y ago
    >Is there some way to validate what these businesses are searching for? Use Google keyword tool: https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/select/KeywordToolExternal Enter some words/terms/phrases related to your products/service that you think your potential customers would be searching for. Look (closely) at what suggestions it comes up with, dig deeper, always keeping an eye on monthly search volumes etc. - I think that'll do the trick. :-) >Also, did you think of making the product and then go out to find the businesses or did you identify some inefficiency that these businesses have and exploit them? About a decade ago, I did the latter and grew the startup from 0 to ~$2M revenue/pa in a bit over two years, finding customers (businesses) only via cold calling until referrals started pouring in too. Your mileage, naturally, will vary, depending on the business sector you're targeting and/or your product/service. HTH