I completely understand that this is not exactly what anyone wants to see in the Start menu or any other actively used feature of Windows. But I find this cons

I completely understand that this is not exactly what anyone wants to see in the Start menu or any other actively used feature of Windows. But I find this considerably less egregious than Microsoft buying Github, or "embracing" Linux, as if it only has the open source community's welfare at heart. Microsoft is a for-profit, public company. They will do anything and everything in their own self-interest and to please their shareholders. While I have certainly posted my disdain in the past, especially for the Github buyout, I put this squarely in the same vein as when Canonical put Amazon search ads in the Dash on Ubuntu. It was a mistake for Canonical then, and it's a mistake for Microsoft now. If Microsoft truly want to show they're different, then they can put ads where the ads belong -- in the Microsoft App Store, or on television or other streaming media. Still using Firefox? Of course, we are. And we will continue to do so.