This sort of marketing appeals to lots of people, including myself and many of the people with whom I interact on a daily basis. Of course it could only work on

This sort of marketing appeals to lots of people, including myself and many of the people with whom I interact on a daily basis. Of course it could only work online, but we've seen enough problems with online banking that online-only kind of scares me... still, I'm paying more attention to this than I've paid to banking in quite some time.