I've worked in higher ed for decades, and I can say (anecdotally obviously) that the number one negative change agent was the switch from simply calling them st

I've worked in higher ed for decades, and I can say (anecdotally obviously) that the number one negative change agent was the switch from simply calling them students to 'consumers' or 'customers' depending on which institution you're examining. Many campuses, in my experience, have even just boiled it down to credit hours, instead of even talking about the human people involved. It has devalued the real purposes of education, and has had the most draining impact on higher education culture that I have ever experienced. It has led to more PR and Marketing dollars, and less dollars for professional development for people who actually impact student success. I hate it.