"...a company is not cause driven because they sponsor walkathons, donate to charity or give employees paid time off to volunteer[...]Service is not an ornament

"...a company is not cause driven because they sponsor walkathons, donate to charity or give employees paid time off to volunteer[...]Service is not an ornament. It is a touchstone. And no amount of corporate social responsibility is enough to offset or balance the finite focus that may consume the rest of the corporate culture" - Simon Sinek, "The Infinite Game" An excellent book that I'm recommending more and more.