I'd assume it will fizzle out on its own without any intervention if things are as you describe. At a lot of companies, the management is constantly talking ab

I'd assume it will fizzle out on its own without any intervention if things are as you describe. At a lot of companies, the management is constantly talking about how they're going to do trendy new things, as that tends to be what upper management or investors want to hear. A lot of the time it's pure lip service, or they spend some money on it and then quietly kill it.