I think that too but I suspect that apparent was meant in a show don't tell or speaks for itself sense. It shouldn't need any self-promotion if it exists and is

I think that too but I suspect that apparent was meant in a show don't tell or speaks for itself sense. It shouldn't need any self-promotion if it exists and is real instead of a facade. For a trivial example imagine a three piece suit environment which insists it is a casual working environment while having twelve pages of dress code vs one where they can tell who is there to interview because they are wearing business casual instead of teeshirts and jeans.